Marketing is happening for a very long time perhaps since ages but the ‘concept’ came into existence since nineteenth century onwards. The term ‘Marketing’ was originally referred to as commercial activities and probably either buying or selling of goods. Only in the twentieth century the marketing field emerged to be popular as the markets have grown billion times plus during this period. Gradually people started focusing on techniques to market their products/services and it raged infinitely in the twenty first century.Read More
“Digital Marketing” activity was first started way back in mid of 1980’s using floppy disk drives by M/s Channel Net (then known to be Soft Ad Group) for various passenger cars promotions and to offer test drives. However, the term was coined and was first used in 1990’s. Since then “Digital Marketing” is under rapid evolution and is converging on every single business entity closer to their customers.Read More
What are our expectations when it comes to creating our company identity – LOGO? Generally, people expect the following from the logo design.Read More
Isn’t it not interesting and thirsty to move to a world of innovations and mind blowing evolutions? Tech freaky persons have this thirst of imbibing new technologies, not even leaving a little space in their brains. There is a huge appraisal for each and every new inventions in the field of technology.
Earlier in those days, an invention needs a huge effort to be exposed. But now, it takes only fraction of seconds for a new invention to be established and implemented. This is possible with the help of digital space, where time and knowledge are the key influencing factors.Read More
In today’s world, change in customers buying behaviors are constant and is inevitable. Traditional processes including tallying the stocks manually, invoicing thru courier methods, manual payments to vendors, etc., are mostly dead in current scenario. Business units are moving ahead in Digital space leveraging latest trends and technologies. Day-in and Day-out most of the business units are dependent on Digital technologies and expertise resources. State of the art machineries delivers better results for a product manufacturer but the best results are delivered by blending it with the smart technologies and gaming in the Digital platformRead More